Urgent/Important Matrix: The surprising reason I can’t shy away from provocative messages

Negative. Offensive. Irritating. Why provocative messages are so critical today.

To silence a preacher from preaching judgment is like being awoke from sleep by a fire alarm, and just silencing the alarm, and going back to sleep. –Unknown

Though they often cause a bit of a ripple, I honestly don’t see the messages, status updates, videos and other communication I release as very striking at all. I am often amazed at how a firestorm of trouble can result from what I consider to be simple, orthodox truths—truths that have been too often abandoned by today’s church, even churches that look vibrant and active.

So often, after I share a very basic post I hear people commenting on how edgy it was. That never ceases to amaze me. I personally feel weak, broken and living too far below the bar God has for me to communicate anything that’s truly provocative—not the way the prophets of old did, at least.

Yet, even the insufficient words from this messenger tend to cause trouble. The deeper I go in the Lord, the more troubling the messages become—and the messages don’t originate in my mind. They are delivered my spirit in dreams, visions and in Scripture. God is shaking his church, and he’s shaking me as well. The messages will only get stronger.

All you have to do is decide to walk a little closer to God and you'll be criticized more in the church than in the tavern down the street. ~Leonard Ravenhill

When compared with spiritual heroes of old, we still have miles to go before we are anywhere near the level of shock that their messages caused.

If we have another Pentecost and it was real , we'd all be in jail within a month. We're such an accommodating Christianity today. ~Leonard Ravenhill

We are living in a day where deception has so overwhelmed the church that anything less than clear, black and white preaching of the Word won’t suffice. The enemy has convinced millions of professing Christians that they are OK and in a good place as he craftily leads them to Hell.

The devil can counterfeit all the saving operations and graces of the Spirit of God. ~Jonathan Edwards

There isn't a “Pentecostal” Church in America. If there is, tell me where it is. ~Leonard Ravenhill

I'm embarrassed to be a part of the (so-called) church of Jesus Christ today because I believe it's an embarrassment to a Holy God ! ~Leonard Ravenhill

Simply put, some presume most in the world are saved and I believe they are not.

Many presume most in the church are saved and I have my doubts.

I doubt if 5% of professing Christians in America are born again. ~Leonard Ravenhill

For this reason, the disturbing messages of awakening to the church must continue. They can’t be occasional or squeezed between other less costly teachings. The alarm cannot be interrupted.

Someone asked me, “Do you pray for the dead?” I said, “No, I preach to them!” I think every pew in every church is death row. Think about that! They're dead! They sing about God; they talk about God, but they're dead! They have no living relationship (with God). ~Leonard Ravenhill

There's one thing we need above everything else; it's something we don't talk about these days. We need a mighty avalanche of conviction of sin. ~Leonard Ravenhill

Effectively Communicating the Struggle

As a communicator it’s so frustrating to me when I can’t effectively get a point across (which happens more often than I’d like to admit!).

I’ve been wrestling with how I can best represent the urgency I have in my spirit regarding the state of the church. Maybe the following will help.

Even the revival/prophetic stream that I most easily identify with would presume that, in general, most in the church are in right standing before God. They are saved.

This is where my internal struggle intensifies. I have a low level of confidence that that’s true.

This point of departure radically impacts how messages are delivered and received.

How you believe God perceives people will determine how you respond to them. –Jacquelyn K. Heasley

Consider the well known “Urgency/Importance Matrix.”

Urgent/Important

Urgent means that a task requires immediate attention.

Important tasks are things that contribute to our long-term mission, values and goals.

My messages are most often situated right in the center of the URGENT/IMPORTANT section of the matrix. What this means is that the calls for awakening are so critical that if they aren’t heeded, many praying, tithing, church going, professing Christians will end up in Hell—and the lost will remain lost. Simply, my message is to awaken the at risk church and to establish again the clear, biblical structure of the church—to be a house of prayer for all nations.

Additionally, for the remaining who are truly saved, the message retains its urgent status as it calls the remnant church to abruptly shock the rest of the world out of the grip of the spirit of the age. Billions are headed to Hell and anything less than a white hot burning church won’t work.

We're blind to the fact (that) we have an obligation to five billion people in the world. This generation of Christians is responsible for this generation of lost souls! ~Leonard Ravenhill

For it is time for judgment to begin at the household of God; and if it begins with us, what will be the outcome for those who do not obey the gospel of God? And “If the righteous is scarcely saved, what will become of the ungodly and the sinner?” 1 Peter 4:17-18

Even the righteous are scarcely saved, so we need a steady, continual sledgehammer approach to our messages. Awaken! Strengthen what remains!

Wake up, and strengthen what remains and is about to die, for I have not found your works complete in the sight of my God. Revelation 3:2

The American church is living so far below the bar, and it has become convinced that it’s normal. We have been deceived.

I don't believe 90% of people who claim to have the Baptism of the Holy Spirit truly have it. True power is missing. ~Morris Cerullo

I'm astounded, bewildered, confused, baffled when people tell me there are 75 million people in America that are filled with the Holy Ghost and we're the most rotten nation on earth. ~Leonard Ravenhill

God is taking His hands off of America. We've had so much light and we've rejected it. ~Leonard Ravenhill

Additionally, regarding revival, it’s easy to presume that the foundation has already been laid and that now we are to expect an outpouring. I depart from this perspective as well. Of course, revival can spark anywhere through anybody that is wholehearted toward God, but on a regional and national level I’m still in the URGENT/IMPORTANT square.

Instead of millions finding Jesus in a season of revival, the risk is high and immediate for millions to end up in Hell. The alarms should still be sounding. It’s not time to shift to another square on the matrix, and it won’t be for quite some time.

I'm concerned in my spirit (that) the reason the world goes to hell-fire tonight is because we've (the church) lost Holy Ghost fire. ~Leonard Ravenhill

Not Urgent/Important

It seems the majority of other preachers and teachers and Christian leaders don’t wrestle with this the way I do (though some definitely do so and at a much higher level than me). So, their starting point is different.

Since their feeling is that professing Christians are out of harms way, the urgency factor is not there. Their messages are most often categorized as NOT URGENT/IMPORTANT. They take on the feel of exhortation instead of proclamation, encouragements instead of mandates.

So, the starting point for those in the NOT URGENT/IMPORTANT quadrant is that we are safe, and now we can start the process of improvement, enhancement and development. With the urgency factor removed, there is no need for strong preaching or offensive messages. There’s no call to desperation in the place of prayer.

Without the urgency of prayer, the importance of reaching the masses and seeing revival is a pipe dream. Daily gatherings of prayer must return to the church!

I can think of one thing when I get to the Judgment Bar and Jesus will look down and say, “I had many things to tell you but you couldn't bear them.” We're too busy running our own lives: praying when you want to pray, eating what you want to eat, going where you want to go, spending what you want to spend, reading what you want to read, (Do you) call that a spiritual life? Brother, it is carnal as carnality! ~Leonard Ravenhill

At this level there is a false sense of unity that tends to take over. The unity is around a presumed state of salvation, and this common ground actually results in an aggressive rejection of URGENT/IMPORTANT messages. Those messages are disruptive, and in fact, are often re-categorized by the hearers as NOT URGENT/NOT IMPORTANT. Distractions. They disagree with both the message and the delivery. They are irritants to their focus on enhancement and development. They seem to be counter-productive and a threat to their mission.

There's is certainly a cry for unity in the church. The question is, will we unite at the lowest common level or at the highest & most costly?

Regarding revival, the lack of urgency has resulted in a premature focus on strategies and advance. The NOT URGENT/IMPORTANT approach toward revival reveals that most feel the church is in a good place, ripe for revival, and that now it’s time to plan. On the contrary, the church is in a deeply compromised place and we must return to the basics. We must do little else than pray, repent and proclaim truth in this very troubling phase.

A Culture of Nice

This NOT URGENT/IMPORTANT church position has resulted in what some are calling a “culture of nice,” or the “false gospel of nice.”

The strategy is simply to be nice in the hopes that people will get saved and that the church will be unified—and that sounds great. The problem is that many of today’s issues require that we aren’t nice and passive. A confrontation is necessary. There’s even a sharp increase in evangelism that eliminates any mention of sin and repentance in the hopes that they communicate a nice, loving God that simply wants to be befriended. That type of evangelism results in people shifting from rejecting God to appreciating God—but not surrendering all to him.

We don't preach salvation. We preach forgiveness. ~Leonard Ravenhill

There are many, many people who are extremely active in churches today that have not had their false theologies challenged, who feel no pressure to deal with sinful attitudes and who presume to be in right standing in Christ—because nobody wants to threaten the culture of nice. The challenge to their positions never comes. The rebukes are absent. The conviction of the Holy Spirit is hushed.

Instead, the focus is on affirming and encouraging people in their current state. The NOT URGENT/IMPORTANT approach casually encourages them to grow and to become all they can be—if they want to. It’s important, but not immediately necessary. It’s the equivalent of being encouraged to get a college degree. It’s important, but not urgent. But, if they decide not to grow and advance, if the cost is too high, that’s OK. God still loves them anyway and all is well.

“Let us eat and drink, for tomorrow we die.” 1 Corinthians 15:32

The incorrect understanding of God’s love also results in a non-urgent approach to social issues. Homosexuals are affirmed in the church in the hopes that someday, if they so choose, they can find freedom. Pre-martial sex is discouraged but not shunned. Gossip is tolerated since it’s seemingly nice and important to value people’s opinions and to allow them to share their hearts. After all, if those same people are also feeding the hungry, giving financially, serving in the ministry and being nice, it can be presumed that they are in a good place and that they are to be affirmed.

We're living in an unprecedented day (when) evil is no longer evil. We've changed the terminology– iniquity is now infirmity; wickedness is now weakness; devilry is now deficiency. ~Leonard Ravenhill

If I am content to heal a hurt slightly, saying “Peace, peace,” where is no peace; if I forget the poignant word “Let love be without dissimulation” and blunt the edge of truth, speaking not right things but smooth things, then I know nothing of Calvary love. –Amy Carmichael

We must stop avoiding the “negative,” false-unity threatening truths!

Jennifer LeClaire from Charisma Magazine said:

Jesus isn’t bending His standards for any generation, and if people choose to desert the faith to fit in with the crowd or because the truth is too hard to bear, it would grieve Him, but He still won’t change His mind.

When Jesus taught that He was the bread come down from heaven and said, “Whoever eats My flesh and drinks My blood has eternal life, and I will raise him up at the last day” (John 6:54), many deserted Him. The Bible says, “From that time many of His disciples went back and walked with Him no more. Then Jesus said to the twelve, ‘Do you also want to go away?'” (vv. 66-67).

Even if the 12 had left His side, Jesus would still not compromise the truth. We can’t compromise the truth either. Ultimately, it won’t serve youth, millennials or any generation to cave on 2,000 years of Christian orthodoxy. Especially not now. We’re in the last days. All signs point to a soon return of the Lord.

Not Urgent/Not Important

A lack of urgency, a culture of nice and a rejection of what’s important results in the lifestyle we see in our nation—NOT URGENT/NOT IMPORTANT.

Not only is there no urgency to go to church, for example, now the argument is that it’s also not important.

There’s no urgency to warn people of the destruction that media is bringing to our culture and it’s also no longer important to avoid that media ourselves.

There’s no urgency to gather together to pray, and, in fact, the call to prayer in the church is being rejected by many. It’s not important, or at least not as important as other things.

No church is going to have a revival with a prayer meeting (only) one day a week! ~Leonard Ravenhill

The surest thing in the world is not death and taxes, it's death and eternity. Yet, we're so unconcerned. ~Leonard Ravenhill

So now, a NOT URGENT/NOT IMPORTANT lifestyle results in laziness and a life-threatening misevaluation of what is important. Deception has taken over.

Pleasure and entertainment have filled the void and time is spent watching TV, relaxing and playing.

Doubt about what God deems important overtakes people and the result is a casual, happy-go-lucky approach to life.

It is now possible to live a “christian life” without doing the things that Jesus commanded us to do. ~Cal Thomas

The church is supposed to do what? To stop corruption? Is the church doing that? No! The world is corrupting the church! ~Leonard Ravenhill

Now the serpent was more crafty than any other beast of the field that the LORD God had made. He said to the woman, “Did God actually say, ‘You shall not eat of any tree in the garden’?” Genesis 3:1

Hold me up, that I may be safe and have regard for your statutes continually! You spurn all who go astray from your statutes, for their cunning is in vain. All the wicked of the earth you discard like dross, therefore I love your testimonies. My flesh trembles for fear of you, and I am afraid of your judgments. Psalm 119:117-120

Urgent/Not Important

This leaves us with the last quadrant—URGENT/NOT IMPORTANT.

It’s very easy to fall into this category while presuming we are in the URGENT/IMPORTANT category.

The easy way to explain URGENT/NOT IMPORTANT is this—it’s all about priorities.

I've heard a million words, sermons, and read books: (and) I'm accountable to God for everything I have. Every moment of my time, every dime of my money. ~Leonard Ravenhill

We live in a very busy culture that demands our attention continually. Additionally, we can give ourselves to goals and activities that require our focus immediately and continually, but that are less important than what God would have us involved in.

The cares of life fall directly into this section.

And others are the ones sown among thorns. They are those who hear the word, but the cares of the world and the deceitfulness of riches and the desires for other things enter in and choke the word, and it proves unfruitful. But those that were sown on the good soil are the ones who hear the word and accept it and bear fruit, thirtyfold and sixtyfold and a hundredfold.” Mark 4:18-20

This is why we must be students of the Word. The Bible reveals what is most important to us, not our urgent, intense, demanding American culture.

The Bible, the whole Bible, and nothing but the Bible is the religion of Christ's church. ~Leonard Ravenhill

The pursuit of riches or other things results in an urgency to obtain them, even though we know in Scripture that it’s not at all important.

Tell the students to give up their small ambitions and come eastward to preach the gospel of Christ. — Francis Xavier, missionary to India, the Philippines, and Japan

What message are you preaching?

Do you presume all is well? Are you mostly focused on enhancing and developing, or is there a spirit of a reformer ready to be awakened in you?

There is a need for URGENT/IMPORTANT prophetic messengers to rise up.

You will be resisted by the NOT URGENT/IMPORTANT crowd—many of whom are wonderful, valuable Christians who sincerely see things differently. Their view on salvation and on the necessary level of intensity in our generation may differ. But, that doesn’t remove your mandate to urgently sound a critically important message—wake up and strengthen what remains and is about to die.